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The policy: This privacy policy notice is served by Holly Ice trading as Black Arrow Books, Unit 34108, PO Box 92, Cardiff, CF11 1NB under the website; The purpose of this policy is to explain to you how we control, process, handle and protect your personal information through the business and while you browse or use this website. If you do not agree to the following policy you may wish to cease viewing / using this website, and or refrain from submitting your personal data to us.

Policy key definitions:

  • "I", "our", "us", or "we" refer to the business, Holly Ice or Black Arrow Books

  • "you", "the user" refer to the person(s) using this website.

  • GDPR means General Data Protection Act.

  • PECR means Privacy & Electronic Communications Regulation.

  • ICO means Information Commissioner's Office.

  • Cookies mean small files stored on a users computer or device.

Key principles of GDPR:

Our privacy policy embodies the following key principles; (a) Lawfulness, fairness and transparency, (b) Purpose limitation, (c) Data minimisation, (d) Accuracy, (e) Storage limitation, (f) Integrity and confidence, (g) Accountability.


Under the GDPR (General Data Protection Regulation) we control and / or process any personal information about you electronically using the following lawful bases.

  • We are exempt from registration in the ICO Data Protection Register because we are only processing personal data for the core business purposes.

  • Lawful basis: Consent
    Where our purpose for processing is: marketing our products and delivering content to subscribers via a mailing list
    Which is necessary because: this is a core business function. Your email is required in order to deliver your free welcome gift and to notify you of offers and new releases
    We process your information in the following ways: we collect and store your email address and name (if provided) securely with an email service provider such as MailChimp or MailerLite in order to send you a regular newsletter. We may also store other information provided by yourself such as emails and survey responses. We track your interaction with this newsletter and may also use your email address to market our products to you on social media such as Facebook.
    Data retention period: We will continue to process your information under this basis until you withdraw consent or it is determined your consent no longer exists.
    Sharing your information:  We do share your personal information with third parties and they include; Facebook, Google, MailerLite, and MailChimp.

  • Lawful basis: Legitimate interests
    Where our purpose for processing is: improving the website and marketing our products to website visitors
    Which is necessary because: marketing and audience research is a core business function
    We process your information in the following ways: we use cookies and the Facebook pixel to track your activity on our website and to market our products to you
    Data retention period: We will continue to process your information under this basis until you withdraw consent or it is determined your consent no longer exists.
    Sharing your information: We do share your personal information with third parties and they include; Facebook and Google.


If, as determined by us, the lawful basis upon which we process your personal information changes, we will notify you about the change and any new lawful basis to be used if required. We shall stop processing your personal information if the lawful basis used is no longer relevant.


Under the GDPR your rights are as follows. You can read more about your rights in details here;

  • the right to be informed;

  • the right of access;

  • the right to rectification;

  • the right to erasure;

  • the right to restrict processing;

  • the right to data portability;

  • the right to object; and

  • the right not to be subject to automated decision-making including profiling.

You also have the right to complain to the ICO [] if you feel there is a problem with the way we are handling your data. 


We handle subject access requests in accordance with the GDPR.


Our website uses tracking software to monitor its visitors to better understand how they use the site. We do this by placing a small text file on your device / computer hard drive to track how you use the website, to record or log whether you have seen particular messages that we display, to keep you logged into the website where applicable, to display relevant adverts or content, referred you to a third party website. 

Some cookies are required to enjoy and use the full functionality of this website.


We use a cookie control system which allows you to accept the use of cookies, and control which cookies are saved to your device / computer. Some cookies will be saved for specific time periods, where others may last indefinitely. Your web browser should provide you with the controls to manage and delete cookies from your device, please see your web browser options.

Cookies that we use are;

  • hs cookie (ensures visitor browsing security by preventing cross-site request forgery)

  • ssr-caching (necessary for cache function which optimises response time between visitor and website)

  • TS# (security and anti-fraud)

  • wixSessionTS (required to run the website correctly and contains a specific ID for current session)

  • XSRF-TOKEN (ensures visitor browsing security by preventing cross-site request forgery)

  • _ga (registers a unique ID that's used to generate statistical data on how the visitor uses the website)

  • _gat (used by google analytics to throttle request rate)

  • _gid (registers a unique ID that's used to generate statistical data on how the visitor uses the website)

  • fedops.logger.sessionID (registers statistical data on users' behaviour on the website for internal analytics)

  • _fbp (used by Facebook to deliver a series of advertisement products)

  • fr (used by Facebook to deliver a series of advertisement products)

  • ml.guid (registers users' behaviour and navigation on the website and any interaction with active campaigns. Used for optimising advertisement and efficient retargeting)

  • SvSession (tracks a visitor across sites. Info can be used to make advertisements more relevant)

  • bSession (used for system effectiveness measurement)

  • Mailerlite web form (used to collect info for the mailing list subscription form)


We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Our methods meet the GDPR compliance requirement.


We have provided some further explanations about user privacy and the way we use this website to help promote a transparent and honest user privacy methodology.


Our website may contain sponsored and affiliate links on some pages. These are typically served through our advertising partners; Google, Amazon Affiliates, Facebook, or are self served through our own means. We only use trusted advertising partners who each have high standards of user privacy and security. Our ad partners may collect data and use cookies for ad personalisation and measurement.


Clickable sponsored or affiliate links may be displayed as a website URL like this; or as a titled text link like this: The Hemp Bros.


Clicking on any sponsored or affiliate links may track your actions by using a cookie saved to your device. You can read more about cookies on this website above. Your actions are usually recorded as a referral from our website by this cookie. In most cases we earn a very small commission from the advertiser or advertising partner, at no cost to you, whether you make a purchase on their website or not.


We use advertising partners in these ways to help generate an income from the website, which allows us to continue our work and provide you with the best overall experience and valued information.


If you have any concerns about this we suggest you do not click on any sponsored or affiliate links found throughout the website.


Any downloadable documents, files or media made available on this website are provided to users at their own risk. While all precautions have been undertaken to ensure only genuine downloads are available users are advised to verify their authenticity using third party anti virus software or similar applications.

We accept no responsibility for third party downloads and downloads provided by external third party websites and advise users to verify their authenticity using third party anti virus software or similar applications.


Users contacting this us through this website do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use.

Where we have clearly stated and made you aware of the fact, and where you have given your express permission, we may use your details to send you products/services information through a mailing list system. This is done in accordance with the regulations named in 'The policy' above.


Under the GDPR we use the consent lawful basis for anyone subscribing to our newsletter or marketing mailing list. We only collect certain data about you, as detailed in the "Processing of your personal data" above. Any email marketing messages we send are done so through an EMS, email marketing service provider. An EMS is a third party service provider of software / applications that allows marketers to send out email marketing campaigns to a list of users.


Email marketing messages that we send may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data such as; times, dates, I.P addresses, opens, clicks, forwards, geographic and demographic data. Such data, within its limitations will show the activity each subscriber made for that email campaign.


Any email marketing messages we send are in accordance with the GDPR and the PECR. We provide you with an easy method to withdraw your consent (unsubscribe) or manage your preferences / the information we hold about you at any time. See any marketing messages for instructions on how to unsubscribe or manage your preferences.


Our EMS provider is; Mailerlite. We hold the following information about you within our EMS system;

  • Email address

  • I.P address

  • Subscription time & date

  • Name (if provided)

  • Any other information provided after subscribing, such as emailed responses to marketing emails and survey responses


Although we only look to include quality, safe and relevant external links, users are advised to adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are clickable text / banner / image links to other websites, similar to; Church Cottage, Llawhaden or

Shortened URL's; URL shortening is a technique used on the web to shorten URL's (Uniform Resource Locators) to something substantially shorter. This technique is especially used in social media and looks similar to this (example: Users should take caution before clicking on shortened URL links and verify their authenticity before proceeding.

We cannot guarantee or verify the contents of any externally linked website despite our best efforts. Users should therefore note they click on external links at their own risk and we cannot be held liable for any damages or implications caused by visiting any external links mentioned.


We adopt a Social Media Policy to ensure our business and our staff conduct themselves accordingly online. While we may have official profiles on social media platforms users are advised to verify authenticity of such profiles before engaging with, or sharing information with such profiles. We will never ask for user passwords or personal details on social media platforms. Users are advised to conduct themselves appropriately when engaging with us on social media.

There may be instances where our website features social sharing buttons, which help share web content directly from web pages to the respective social media platforms. You use social sharing buttons at your own discretion and accept that doing so may publish content to your social media profile feed or page. You can find further information about some social media privacy and usage policies in the resources section below.


Although it is highly unlikely, this policy may be changed at any time at our discretion. If we should update this policy, we will post the updates to this page on our Website and update the date of the policy, given below.



Privacy Notice Policy Base: v.4.1 Dec 2018 - Edited and customised by the business named above in August 2020, template made available without liability by Jamie King, Hand Coded Web Design.


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